How to Choose the Right Graphic Designer - July 23, 2008 -

A graphic designer is an important aspect of any marketing campaign. From designing a pleasing website to creating flyers and mailings, as well as advertisements for print media, a graphic designer is an integral part of your business. Whether you plan to hire a graphic designer, or whether you are looking for someone who can provide work for you on a contract basis, it is important to choose the right graphic designer. Here are the five most important things to consider as you choose a graphic designer:

1. Portfolio. It is important to choose a graphic designer with a strong portfolio. You want to see what he or she has done, and determine the quality of work performed. Samples are important, since they represent the work. Additionally, you want to make sure the graphic designer is competent in conception. Does an ad for hearing tests for senior citizens have small print? If so, the graphic designer might not be that great. The portfolio will also indicate other clients the designer has worked for, and give you a place to go for references.

2. Graphic design education. Graphic design is more than just knowing how to operate software or being good at programming. It is essential that a good graphic designer have a foundation in the principles behind graphic design. In many ways, graphic design is an art, as well as a science. You want someone who has had formal training in the design elements crucial to translating your brand into a communicable message.

3. Sense of marketing. Graphic design is more than creating attractive images. To choose the right graphic designer, you need to consider marketing ability. Good design includes elements such as font, use of space and even white space. It should be functional and communicate something to a specific audience. This is where marketing comes in. You want to market your brand, not merely provide decoration.

4. Good business skills. Part of business is knowing the product, and understanding the project. When choosing a graphic designer, you want to find someone with good business skills. A designer should understand your product and your brand. He or she should also be efficient and understand how time translates into money. The right graphic designer will know how to give you the best bang for your buck.

5. Professionalism. The final thing to look for when choosing the right graphic designer is professionalism. You should be able to work with your graphic designer, functioning as a team. Professionalism also ensures that you can leave outside emotion aside and accomplish a project. The right graphic designer will get the job done, and follow the dictates of good business ethics.

It can be difficult to find a good graphic designer, and it can be time consuming. However, if you take the time to choose the right graphic designer, you will have someone you can turn to when you need a project done. And it will be someone you can trust to do a good job.

Michael Reid
Small Business Promotions, Inc
P. O. Box 1348
Redan, GA 30074

http://www.DesignsnPrint.com
http://www.OfficeBulk.com

Michael Reid marketing/promotions
Small Business Promotions, Inc
http://www.designsnprint.com

You can redistribute this article freely but you must keep my contact information including my website address.

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